We are #SBS Winners!!!
On 12th October 2015, Nimrod were Theo Paphitis’ #SBS winners on Twitter.
With fellow #SBS winners tweeting ‘enjoy the ride’ and ‘welcome to the #SBS family’, the Nimrod Twitter account went crazy on Monday 12th October.
Small Business Sunday, shortened to the hashtag #SBS (#SBS Winners) on Twitter, was created by Theo Paphitis in October 2010. Theo is best known for appearing on Dragons Den on BBC Two. He is Chairman of Ryman Stationery plus Boux Avenue lingerie and Robert Dyas, as well as joint owner of Red Letter Days.
Each week, Theo rewards small businesses that tweet him @TheoPaphitis and describe their businesses in one tweet including the all-important hashtag #SBS in the hopes of becoming an #SBS Winner.
Every Monday night at 8pm, Theo reviews and chooses his favourite lucky six who are then re-tweeted. As he has over 450,000 followers, this provides a massive boost to the chosen lucky businesses.
We love our Twitter account, have a read of some of our posts here.
Our benefits so far have been increased Twitter followers, positive media publicity and we are hoping this will then lead to increased sales!
We are very grateful to Theo for choosing Nimrod as one of the #SBS businesses of the week.